CellMedic 1 Page Business Plan
Overview
CellMedic has a clear business objective to develop, produce, promote and distribute Cell phone repair products and services. These products and services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
CellMedic has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as replacement of broken screens on cell phones and troubleshooting power issues to the cell phones at an affordable price. This is a critical issue for our selected target market of Apple iPhone customers and Samsung Galaxy customers.
The Value Proposition
CellMedic is uniquely positioned to deliver value to Apple iPhone customers and Samsung Galaxy customers. "CellMedic will provide a service where we come to you either at your home or a place of your choosing.." In order to be deliver on this value proposition, CellMedic is a certified iTech through iCracked. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cell phone repair market. We consider our key competitors to be: Apple, Lexington Cell Phone Repair, and Digital Doctor. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with These other cell phone service providers by using only iCracked approved parts for all cell phone and tablet repairs.
Key Strategies
Over the next 6 months our focus will be to Advertise CellMedic through flyers and to local cell phone stores. This task will be undertaken in the context of our broader strategy to Expand our knowledge into repairing water damaged phones and soldering of logic board components to both cell phones and tablets. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 Customers, Open a store front, and to Quit current job
About this document
Cell phone repair Business Plan
This document was created by James of CellMedic using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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