At home Catering 1 Page Business Plan
Overview
At home Catering has a clear business objective to develop, produce, promote and distribute Modern/desirable comfort food products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue and build a following. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
At home Catering has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Access to affordable and local catering services. This is a critical issue for our selected target market of Small hospitality business owners.
The Value Proposition
At home Catering is uniquely positioned to deliver value to Small hospitality business owners. "At home Catering will Provide a service that delivers and caters to any style of food." In order to be deliver on this value proposition, we This is a work from home business so I'm essentially open all hours and can cater at any given time. I'm a low cost start up so my fees are highly competitive. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Modern/desirable comfort food market. We consider our key competitors to be: Disadvantage is that there are many small catering businesses and staying competitive is a never ending job. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Disadvantage is that there are many small catering businesses and staying competitive is a never ending job by My knowledge of food, product, cooking methods, and technique. I'm a mother and am highly relatable to other mothers looking for a chance to stand out.
Key Strategies
Over the next 6 months our focus will be to Promote my business venture to my network of contacts and continue to post visual photos of my work. Lastly, participate in new food business activities to get exposure. This task will be undertaken in the context of our broader strategy to Launch website, acquire more customers and create a signature dish. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website Obtain 100+ clients first year Turn a profit in first year
About this document
Modern/desirable comfort food Business Plan
This document was created by Latoya of At home Catering using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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