Enduring Developments Sdn Bhd 1 Page Business Plan
Overview
Enduring Developments Sdn Bhd has a clear business objective to develop Property in Kluang.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Enduring Developments Sdn Bhd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as It will give the people of Kluang a different style of house to live in, which will constructed to a high quality with a focus on location and security. These are critical issues for our selected target market of young professional families.
The Value Proposition
Enduring Developments Sdn Bhd is uniquely positioned to deliver value to Young professional families. "Enduring Developments Sdn Bhd will Deliver a house that will make you proud to live, where you and your family will feel secure and will be in a prime location.." In order to deliver on this value proposition, we will use our vast international past experience within the construction, project management and commercial management fields.This capability has taken considerable time develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Houses market. We consider our key competitors to be: Local house Builders . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local house Builders by focusing on quality, attention to detail, proving a unique product and delivering a highly secure environment.
Key Strategies
Over the next 6 months our focus will be to:
Investigate land prices and ascertain the current market conditions in Kluang.
Develop a concept design for a suitable house.
Compile a detail construction cost estimate.
These tasks will be undertaken in the context of our broader strategy to Development to have a been completed and put on the market for sale.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 8 months are:
Purchase land, finalise design, finalise authority approval, finalise procurement and achieve completion in order to go to market.
About this document
Houses Business Plan
This document was created by Nick of Enduring Developments Sdn Bhd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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