Go2Mover.com 1 Page Business Plan
Overview
Go2Mover.com has a clear business objective to develop, produce, promote and distribute Moving Services and Supplies products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Go2Mover.com has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Eliminating the stress in moving and allowing customers to focus on making their new home "home" while we handle all the manual labor. Being the moving one call/app stop shop.. This is a critical issue for our selected target market of Individuals moving within their local town..
The Value Proposition
Go2Mover.com is uniquely positioned to deliver value to Individuals moving within their local town.. "Go2Mover.com will Our staff is efficiently and thoroughly trained on how to move your contents safely and quickly, taking the mental and physical stress off of you Mr. Customer.." In order to be deliver on this value proposition, we We have worked with one of the biggest real estate organizations in this area staging their model homes starting @ $450K, through this contract we were able to develop a 7 step moving process in which every measure to protect your goods are covered from beginning to end.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Moving Services and Supplies market. We consider our key competitors to be: Uhaul, Two Men and a Truck. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Uhaul, Two Men and a Truck by We will not charge our customers by the hour all arrangements in regards to the move will be made prior to, to take the stress off our customers of not knowing how much the moving services are going to cost. .
Key Strategies
Over the next 6 months our focus will be to I am going to utilize online marketing campaigns. Flyer distribution. Referral program for customers who refer friends and family who are moving soon. Online directory listings. Sponsor local events to create brand awareness. . This task will be undertaken in the context of our broader strategy to expand into new markets duplicating same process and systems.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website with marketing campaign Obtain 100 customers Launch in Richmond market
About this document
Moving Services and Supplies Business Plan
This document was created by Tino of Go2Mover.com using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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