IM 1 Page Business Plan
Overview
IM has a clear business objective to develop, produce, promote and distribute Creative pitch services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
IM has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Creatives can't communicate. This is a critical issue for our selected target market of Film/ad industry.
The Value Proposition
IM is uniquely positioned to deliver value to Film/ad industry. "IM will Win pitches dazzlingly." In order to be deliver on this value proposition, we Specialist expertise. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Creative pitch services market. We consider our key competitors to be: MU, BS, collective, freelancers . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with MU, BS, collective, freelancers by No one has the experience, perspective or talent that I can deliver to win your pitch. .
Key Strategies
Over the next 6 months our focus will be to Ted talk. This task will be undertaken in the context of our broader strategy to Ted talk. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Ted talk Website LinkedIn campaign
About this document
Creative pitch services Business Plan
This document was created by Paul of IM using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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