The Next Step Wellness 1 Page Business Plan
Overview
The Next Step Wellness has a clear business objective to promote Revolutionary healing through medical device products and services. These products and services have been developed over 20 plus years with a core focus on addressing the key customer problem and associated opportunities. I've been a health technician with the company for 7 years.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could increase our profitability, and that there is a there is a demand for this product. Our long term objective is to build a clear customer acquisition process.
The Customer
The Next Step Wellness has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer issue that this device "Creates an Enviroment naturally where the body can heal itself." This is a critical issue for our selected target market of Baby boomers, injured & in firmed, all illness.
The Value Proposition
The Next Step Wellness is uniquely positioned to deliver value to Baby boomers, injured & infirmed. "The Next Step Wellness will Empowering people to regain optimal health in just 8 mins." In order to be deliver on this value proposition, we Educate & give on going support all whilst giving superior customer service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage. There is nothing else in the market as cutting edge in Canada.
Competitors
We have a number of competitors within the Revolutionary healing medical device market. We consider our key competitors to be:
Bio Mat
< br />Nikkien
< br />. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bio Mat
< br />Nikkien
< br /> by It's the only legal device that uses PEMF it is a type 2 medical device, as per health Canada .
Key Strategies
Over the next 6 months our focus will be to Do Trade shows
< br />Presentations
< br />Utube videos
< br />Hockey Teams
< br />Professional athletes
< br />. This task will be undertaken in the context of our broader strategy.
tOwn my own company
< br />Manufacture & distribute natural health products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reaching milestones in sales
Being on everyone's shelf Recognizedas an expert in the field
About this document
Revolutionary healing medical device Business Plan
This document was created by Steven of The Next Step Wellness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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