M&J 1 Page Business Plan
Overview
M&J has a clear business objective to produce kelewele products. These products have been developed over 1 day with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
M&J has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as poor delivery as in delay in preparation due to e coalpot n charcoal we use to fry. This is a critical issue for our selected target market of people interested in chewing ripe plantain.
The Value Proposition
M&J is uniquely positioned to deliver value to people interested in chewing ripe plantain. "M&J will we will provide kelewele to our customers on free delivery eps to company's hu wrk 24/7." In order to be deliver on this value proposition, we Wat will make M&j be unique in e competitive world is how we will package our product to meet customer's satisfaction and this will be lead by our marketing team.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the kelewele market. We consider our key competitors to be: Jays kelewele n pub . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jays kelewele n pub by Door to door delivery
< br />Instant cash n carry by our customers.
Key Strategies
Over the next 6 months our focus will be to 1. Create a good customer database
< br />2. Advertising. This task will be undertaken in the context of our broader strategy to Fried yam n potatoes with fish,sausage, gizzard or chicken. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: improve upon our packaging develop our market produce under economies of scale to reduce cost
About this document
kelewele Business Plan
This document was created by Mark of M&J using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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