Feline Café 1 Page Business Plan
Overview
Feline Café has a clear business objective to develop, produce, promote and distribute vegan café with rescue cats products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Feline Café has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for vegan food and helping animal rescues. This is a critical issue for our selected target market of animal lovers in Ottawa.
The Value Proposition
Feline Café is uniquely positioned to deliver value to animal lovers in Ottawa. "Feline Café will provide access to rescue cats without taking responsibility." In order to be deliver on this value proposition, we we take care of the cats and the customers get to enjoy their company while eating delicious vegan food. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the vegan café with rescue cats market. We consider our key competitors to be: Other cafés and coffee shops. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other cafés and coffee shops by We are the only ones hosting rescue cats.
Key Strategies
Over the next 6 months our focus will be to Organize pop up events. This task will be undertaken in the context of our broader strategy to Settle on a permanent location. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: finalize the reality of it happening (permits) host first pop up Settle on permanent location
About this document
vegan café with rescue cats Business Plan
This document was created by Josée of Feline Café using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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