Monkey Around Nursery 1 Page Business Plan
Overview
Monkey Around Nursery has a clear business objective to develop, produce, promote and distribute Child care, fun, friendly, developing everyday services. These services have been developed over New business hoping to start soon with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Monkey Around Nursery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A Nursery that you feel safe and happy dropping your children of to. This is a critical issue for our selected target market of Parents and children.
The Value Proposition
Monkey Around Nursery is uniquely positioned to deliver value to Parents and children. "Monkey Around Nursery will We will provide great care and enjoyment for your child as they are learning come and join and see the great potential child care for your child filled with joy everyday we won't disappoint." In order to be deliver on this value proposition, we I have worked as a nursery nurse for 4 years and learnt some great ideas, I can offer more as I am not going to be just a nursery I am also going to be a soft play setting as well where you don't have to come to the nursery but if you need child care for an hour or you just want some fun you can come along into the soft play.. Also when I open the deaf service not many nurseries offer sign language for the children were we will offer this so your child can still have an enjoyable day and able to speak to someone without any struggle. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Child care, fun, friendly, developing everyday market. We consider our key competitors to be: Kids Allowed and any nurseries around the area that have been open a lot longer. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kids Allowed and any nurseries around the area that have been open a lot longer by Deaf service and soft play service .
Key Strategies
Over the next 6 months our focus will be to Monkey around nursery will be based on child care but in two sections one a price nursery and then a separate soft play area in the building for outsiders and insiders.. I am hoping to develop a fun, friendly business that catches everyone's eyes, a business that if your child came to the nursery side they would have fun fast development in play, learning something everyday.. The soft play side is welcome to anyone you won't have to come to the nursery side to come there and also if you want to do a spot of shopping without children you can just drop them off, the price might seem high to people for the nursery side but that's because we will provide everything all you need to do is bring your children and a spare set of clothes because a clean day isn't a fun day!! So come along have a show round and see what you think. This task will be undertaken in the context of our broader strategy to I aim for my business to be like no other that's why I am doing two services as one but in the future the nursery won't be for just hearing children, deaf children will also be welcome as I am gaining the qualifications and hoping to employ people with BSL qualifications.. Many nurseries don't offer this so I'm hoping to be one out of a couple to be able to achieve this and then go on to opening more Monkey Around Nurseries. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open more Monkey Around Nurseries Welcoming Deaf Children Expanding ages with soft play
About this document
Child care, fun, friendly, developing everyday Business Plan
This document was created by Demi of Monkey Around Nursery using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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