Moxo 1 Page Business Plan
Overview
Moxo has a clear business objective to develop, produce, promote and distribute Education products and services. These products and services have been developed over 15 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Moxo has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to create a super brilliant content discovery platform for learning new things.. This is a critical issue for our selected target market of Students.
The Value Proposition
Moxo is uniquely positioned to deliver value to Students. "Moxo will A super brilliant app that will help you to discover contents for learning by measuring your knowledge level.." In order to be deliver on this value proposition, we Our unique social graph is able to measure and analyze the subject Matter expertise of a person very accurately.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Education market. We consider our key competitors to be: Udemy, Coursera . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Udemy, Coursera by We are building a content discovery platform which is powered by a unique social graph. .
Key Strategies
Over the next 6 months our focus will be to Social media campaign
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< br />Workshops
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< br />Webinars . This task will be undertaken in the context of our broader strategy to Launching the app
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< br />Developing new features . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the beta Launching apps Acquiring 5 million users
About this document
Education Business Plan
This document was created by Ijaz of Moxo using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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