NoBoJacs 1 Page Business Plan
Overview
NoBoJacs has a clear business objective to develop, produce, promote and distribute Handmade fabric gifts products and services. These products and services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
NoBoJacs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fulfilling customers requirements. This is a critical issue for our selected target market, the general Public.
The Value Proposition
NoBoJacs is uniquely positioned to deliver value to Public. "NoBoJacs will I work to a customer satisfaction level, making items that meet their needs." In order to be deliver on this value proposition, I try to achieve the best value/costs for both my customers and myself. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Handmade fabric gifts market but Competition is mainly online there is no local competition . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Competition is mainly online there is no local competition by I put my customers first by going out of my way to get exactly what they like for the best price and in a short time span.
Key Strategies
Over the next 6 months our focus will be on Social media and Popup shop. This task will be undertaken in the context of our broader strategy to Have a successful online business . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build an online shop Branch into soft furnishing And have a data base of returning customers
About this document
Handmade fabric gifts Business Plan
This document was created by Jacqueline of NoBoJacs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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