Olive Tree Therapy 1 Page Business Plan
Overview
Olive Tree Therapy has a clear business objective to promote Health and wellness services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Olive Tree Therapy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Massage therapy and reflexology. This is a critical issue for our selected target market of Conditions.
The Value Proposition
Olive Tree Therapy is uniquely positioned to deliver value to Clients "Olive Tree Therapy" can decrease pain, tight muscles and can help you to have a general sense of wellness. Massage therapy can address muscle weakness and pain receptors by a few techniques to help relax your body into balance." In order to be deliver on this value proposition, we offer a Small , unique, quiet one person run therapy studio. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Health and wellness market: I want to offer fair pricing and general wellness massage, and therapeutic massage as well as reflexology . We believe that we can compete effectively with offering fair pricing and general wellness and reflexology By offering on line booking and offering great price packages. We will be open 5 days a week , Tuesday- Saturday .
Key Strategies
Over the next 6 months our focus will be to Set up online booking
And Advertise. This task will be undertaken in the context of our broader strategy to Taking regular/ specialized training while keeping up with new techniques. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: creating a customer base/ regular clients, to have competitive pricing and Keep up on new massage trends
About this document
Health and wellness Business Plan
This document was created by Sheila of Olive Tree Therapy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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