RBPA Decorative 1 Page Business Plan
Overview
RBPA Decorative has a clear business objective to produce Decorative Concrete Finishing services. These services have been developed over 3 Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
RBPA Decorative has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key area to approach is Poor finished concrete and old concrete. This is a critical issue for our selected target market of Residential and commercial jobs.
The Value Proposition
RBPA Decorative is uniquely positioned to deliver value to Primarily residential customers. "RBPA Decorative will Provide a revamped and much improved finish to your plain old concrete.." In order to deliver on this value proposition, we guarantee quality services, we are young and experienced, Not stuck in the old school and will provide quality services.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Decorative Concrete Finishing market. We consider our key competitors to be: Major Concreting businesses and Small residential sole traders.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Major concreting businesses, small residential sole traders. by cheaper, quicker and efficient jobs. We offer friendly service and will you assist you with knowledge of how to maintain the concrete following the completion of our job.
Key Strategies
Over the next 6 months our focus will be to promote via social Media.
Give Free Quotes.
Deliver Physical Brochures and Business Cards
Good and Friendly Service.. This task will be undertaken in the context of our broader strategy to Hire more staff, train the staff.
< br />Expand services.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Minimal Negative Feedback,
Keep learning the trade, learn new aspects to the trade, Pass knowledge on to staff.
About this document
Decorative Concrete Finishing Business Plan
This document was created by Shaun of RBPA Decorative using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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