Smith X Enterprises 1 Page Business Plan
Overview
Smith X Enterprises has a clear business objective to promote Driving Events services. These services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Smith X Enterprises has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as No strong brand name with a reputation to match within the industry. Industry is filled with unprofessional cowboys with low enthusiasm and customer service. This is a critical issue for our selected target market of Special occasions, events and personal driving.
The Value Proposition
Smith X Enterprises is uniquely positioned to deliver value to Special occasions, events and personal driving. "Smith X Enterprises will Providing a driving service that will enhance and compliment our clients' event experience. Making a memorable event simply unforgettable.." In order to be deliver on this value proposition, we Unparalleled level of enthusiasm and professionalism.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Driving Events market. We consider our key competitors to be: Hire Cars
< br />Town Cars
< br />Taxis
< br />Uber. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hire Cars
< br />Town Cars
< br />Taxis
< br />Uber by Access through marketing, branding, service and post-service communication.
Key Strategies
Over the next 6 months our focus will be to Appoint Sales Manager
< br />Grow fleet
< br />Develop a strong brand. This task will be undertaken in the context of our broader strategy to Maintain a high level of service and reputation. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire SINGLE booking for the next 4 weeks Acquire MULTI booking for the Develop a system to enable our marketing focus
About this document
Driving Events Business Plan
This document was created by JohnnSmith of Smith X Enterprises using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment