Severn People 1 Page Business Plan
Overview
Severn People has a clear business objective to develop, produce, promote and distribute organic salad leaves products. These products have been developed over Three months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Severn People has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Locally grown organic salad provided to customers within two days of being picked. This is a critical issue for our selected target market of Cafes and restaurants in Gloucestershire.
The Value Proposition
Severn People is uniquely positioned to deliver value to Cafes and restaurants in Gloucestershire. "Severn People will Provide fresh, organically grown salad leaves to your pub, cafe or restaurant within two days of being picked." In order to be deliver on this value proposition, we We employ local people to grow fresh food for local businesses ensuring iit is fresh when it is delivered. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Organic salad leaves market. We consider our key competitors to be: Tesco, Asda, Sainsbury, Morrisons, Lidi, Aldi. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tesco, Asda, Sainsbury, Morrisons, Lidi, Aldi by It's fresh, it's local, it employs local people.
Key Strategies
Over the next 6 months our focus will be to Pilot salad growing. This task will be undertaken in the context of our broader strategy to Acquire land, set up salad farm. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Farm first acre of land Supply 250kg of salad a week Supply 500kg of salad a week
About this document
Organic salad leaves Business Plan
This document was created by Martyn of Severn People using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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