Winsor Tobin Farms LLC 1 Page Business Plan

Land sculpting and beautification Business Plan

Winsor Tobin Farms LLC 1 Page Business Plan

Overview

Winsor Tobin Farms LLC has a clear business objective to develop, produce, promote and distribute land preparation, sculpting and beautification products and services. These services have been developed with over 20 years of experience with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of satisfied customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Winsor Tobin Farms LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as an abundance of raw and untamed land that is unusable. Land that needs to be tended, sculpted and its beauty uncovered. Land that has been groomed and sculpted can then be utilized for endless things. This is the critical issue for our selected target market of land owners and builders.

The Value Proposition

Winsor Tobin Farms LLC is uniquely positioned to deliver value to land owners and builders. "Winsor Tobin Farms LLC will provide unparalleled customer service and satisfaction, delivering a finished product that will exceed expectations and demonstrate the artistry of our craft." In order to deliver on this value proposition, we will demonstrate attention to detail, minimal impact and scarring of the property and the addition of artistry in our sculpture of the land. This sets us apart and above the others in the field. The clients happiness and the finished product is our number one priority. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Land sculpting and beautification market. We consider our key competitors to be: Kattrax, Sound Excavation Inc, Randles Landscape and Design and Speedy Excavating. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kattrax, Sound Excavation Inc, Randles Landscape and Design and Speedy Excavating as our company adds a sense of artistry and beauty to the industry. We don't just clear the land so that it can be used, we take pride in creating the most beautiful outcome so that the client feels that we went above and beyond their expectations. We take the time to sculpt the land and to create a beautiful, park like setting with attention to the clients needs and desires.

Key Strategies

Over the next 6 months our focus will be to hit hard with our marketing strategy by making ourselves easily accessible via social media and relevant websites, we want to be the easiest to find and the selection of our company to be obvious. This task will be undertaken in the context of our broader strategy to create a reputation of excellence in costumer satisfaction. Leading to the expansion our company as the "go to" company for builders and home owners and thus requiring multiple operators to maintain the workload? These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a successful marketing strategy with advertisements, social media and the web. Obtain the trust and the business of local builders. Maintain 100% client satisfaction.

About this document
Land sculpting and beautification Business Plan
This document was created by Beth of Winsor Tobin Farms LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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