A Lil Bit of Turf 1 Page Business Plan
Overview
A Lil Bit of Turf has a clear business objective to purchase, promote and install the best quality of Artificial Turf. This product and services have been provided for over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability with respect. It is critical that we balance the growth of excellent customer service along with the profitable growth. Whilst the desire for profitable growth is important, the desire to help Arizona and residential families to profit as well.
The Customer
A Lil Bit of Turf has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as saving time and money. This is a critical issue for our selected target market of Housing Developement Companies, Real Estate Companies, Retirement Rommunities, Home Owner Associations, and Pool Companies..
The Value Proposition
A Lil Bit of Turf is uniquely positioned to deliver value to Housing Developement Companies, Real Estate Companies, Retirement Communities, Home Owner Associations, and Pool Companies.. "A Lil Bit of Turf will saved customers time and money by cutting water usage and maintenance costs. Plus raising the vaue of properties by the pleasing apperance.." In order to deliver on this value proposition, we provide the best quality of product and customer service with installations done in a timely professional maner.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Artificial Turf market. We consider our key competitors to be: Green Earth Turf in Gilbert Arizona and Artificial Turf of Arizona in Scottsdale Arizona. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Green Earth Turf in Gilbert Arizona and Artificial Turf of Arizona in Scottsdale Arizona. By providing the best quality of Turf for better prices with installations preformed in a timely professional maner. .
Key Strategies
Over the next 6 months our focus will be to Installing grener paths to a beautiful Arizona by helping families, the economy, and our Desert State to conserve water.
By providing the best by the best. . This task will be undertaken in the context of our broader strategy to educate on the facts that Artificial Turf only needs maintenance like watering and mowing every few months. So it saves time, money, and conserves water. Also helps bh raising property values because it looks more green, lucious, and beautiful than normal grass. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain dependable employees to help us install over eight installations per week with best quality of product for better prices done in a timely professional maner.
About this document
Artificial Turf Business Plan
This document was created by Ashlee of A Lil Bit of Turf using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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