Hypnowell 1 Page Business Plan
Overview
Hypnowell has a clear business objective to promote Mindset Makeover products and services. These products and services have been developed over 18 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Hypnowell has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated one of the key customer problem as Overcoming procrastination. This is a critical issue for our selected target market of Small business owners.
The Value Proposition
Hypnowell is uniquely positioned to deliver value to Small business owners. "Hypnowell will I walk you through what you want, what's holding you back & how to move forward.." In order to be deliver on this value proposition, I use a mix of old school goal setting and hypnosis for positive change.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mindset Makeover market. We consider our key competitors to be: Training Orgs, Business coaches . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Training Orgs, Business coaches by Passion to see people overcome their barriers and become confident in who they are. .
Key Strategies
Over the next 6 months our focus will be to Offer free one on one consulting for 45mins. This task will be undertaken in the context of our broader strategy to Sell program packages . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: $10,000.00 P/mth income Launch new Programs Pay off debt
About this document
Mindset Makeover Business Plan
This document was created by Michael of Hypnowell using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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