Axli Malsack L.M.T 1 Page Business Plan
Overview
Axli Malsack L.M.T has a clear business objective to develop, produce, promote and distribute Massage Therapy services. These services have been developed over 4 years with a core focus on addressing the need for an increased clientele base and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and retain them. Customer acquisition is considered to be a critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability over time, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Axli Malsack L.M.T has a clear focus on the needs of her customers. Through a structured customer discovery process, we have validated the key customer problem as needing relief from both stress and pain. This is a critical issue for our selected target market of working women and chronic pain sufferers.
The Value Proposition
Axli Malsack L.M.T is uniquely positioned to deliver value to working women and chronic pain sufferers. "Axli Malsack L.M.T will provide a customized massage in a relaxing setting which promotes relief from stress and pain " In order to be deliver on this value proposition, I have dedicated myself to deliver high quality massage as evidenced by the fact that I have achieved the highest level of credentials for massage therapy in the United States by focusing on my education and client care.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
I have a number of competitors within the Massage Therapy market. I consider my key competitors to be: Local spas and massage establishments . My understanding of these competitors has been used to refine my strategy and value proposition. I believe that I can compete effectively with local spas and massage establishments by providing outcall services which are very convenient both for transportation and client schedules while my level of education and training allow me greater ability to customize massage to client needs.
Key Strategies
Over the next 6 months, my focus will be to Advertise online through social media and website, as well as through networking and providing perks to clients who make successful referrals.This task will be undertaken in the context of my broader strategy to expand services offered. These strategies are a tactical implementation of my overall business goal as outlined above.
Milestones
Measurement of the successful implementation of my strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10 repeat clients, Obtain rented space in a convenient location, Perform 20 massages or more per month.
About this document
Massage Therapy Business Plan
This document was created by Axli of Axli Malsack L.M.T using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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