Fuggles Craft Beer and Tasting Room 1 Page Business Plan

Craft Beer Business Plan

Fuggles Craft Beer and Tasting Room 1 Page Business Plan

Overview

Fuggles Craft Beer and Tasting Room has a clear business objective to distribute Craft Beer products. The ideas and focus have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid profitability growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than revenue growth, although both are important long term objectives.

The Customer

Fuggles Craft Beer and Tasting Room has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Best craft beer selection in town. This is a critical issue for our selected target market of Craft beer enthusiasts.

The Value Proposition

Fuggles Craft Beer and Tasting Room is uniquely positioned to deliver value to Craft beer enthusiasts. "Fuggles Craft Beer and Tasting Room will Provide a local craft beer location for the novice and expert craft beer fan." In order to be deliver on this value proposition, we Our unique passion for customer service and selection of craft beer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Craft Beer market. We consider our key competitors to be: Total Wine and Spirits, ABC Liquors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Total Wine and Spirits, ABC Liquors by being a local partner of the community and supporting the growth of downtown Sanford.

Key Strategies

Over the next 6 months our focus will be to find a quality location and create a marketing strategy. This task will be undertaken in the context of our broader strategy to create relationships with local breweries and expand inventory. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch our store front, Obtain 100 customers, and celebrate the first anniversary of creating our brand

About this document
Craft Beer Business Plan
This document was created by Randall of Fuggles Craft Beer and Tasting Room using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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