Candles 1 Page Business Plan
Overview
Candles has a clear business objective to develop, produce, promote and distribute Custom Candles products. These products have been developed over 2 Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Candles has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The freedom to create endless scent combinations.. This is a critical issue for our selected target market of Innovative Young Adults.
The Value Proposition
Candles is uniquely positioned to deliver value to Innovative Young Adults. "Candles will Create a line of completely customizable candles in a fun innovative new way.." In order to be deliver on this value proposition, we Our fully customizable platform is the first of its kind with an innovative team behind them, Ryan has been making candles for over 5 years and is currently in working his way towards a business degree. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Custom Candles market. We consider our key competitors to be: Yankee Candles, Scentsy, Wicked, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Yankee Candles, Scentsy, Wicked, by We give customers a chance to communicate with us directly and give them an opportunity for them to create there own custom scent.
Key Strategies
Over the next 6 months our focus will be to Be apart of social media, Publicly raise funds on Kickstarter, constant E-Mail Marketing, and a special 1 time promotion to create an account.. This task will be undertaken in the context of our broader strategy to Reach 120 active customers who continually add new scents, vote, and purchase.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 120 Active Customers Sell over 200 Candles Create 200 Customer Accounts
About this document
Custom Candles Business Plan
This document was created by Ryan of Candles using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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