Carry me 1 Page Business Plan
Overview
Carry me has a clear business objective to develop Clothes products. These products have been developed over 1month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Carry me has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Need to create a well organised business plan to strategically earn money. This is a critical issue for our selected target market of Women's wear aged between 16-30.
The Value Proposition
Carry me is uniquely positioned to deliver value to Women's wear aged between 16-30. "Carry me aims at customising garments according to a persons likes/dislikes, we create a one of a kind garment only for you an no one else has the same." In order to be deliver on this value proposition, we We do it better than anyone else because we make your dream outfit come true along with keeping in mind your budget. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothes market. We consider our key competitors to be: Cryate, qubix . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cryate, qubix by providing custom designs along with your money's worth.
Key Strategies
Over the next 6 months our focus will be Social media . This task will be undertaken in the context of our broader strategy to Expand into an outlet . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain customers,Retain customers and Expand into a store.
About this document
Clothes Business Plan
This document was created by Radhika of Carry me using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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