Kadoo Weddings and Gifts 1 Page Business Plan
Overview
Kadoo Weddings and Gifts has a clear business objective to distribute gifts products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Kadoo Weddings and Gifts has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To provide quality gift products and expand the wedding supply catering. This is a critical issue for our selected target market of Shoppers and engaged couples.
The Value Proposition
Kadoo Weddings and Gifts is uniquely positioned to deliver value to Shoppers and engaged couples. "Kadoo Weddings and Gifts will Provide a quality and competitive wedding supply service and gifts that are unique and attractive." In order to be deliver on this value proposition, we We have years of experience in this market and we have a natural eye and passion for what we do. There is is simply no one out there with the personal friendly service that we provide.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Gifts market. We consider our key competitors to be: ICandy. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with ICandy by The personal service and the wedding service. .
Key Strategies
Over the next 6 months our focus will be to Acquire the existing stock, get a website and electronic till and accounting systems. . This task will be undertaken in the context of our broader strategy to Create a wedding supply online order form and redecorate the shop. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Go online to advertise the gift shop and create a wedding supply ordering page Computerise the till and stock taking Redecorate the shop to make it more attractive to customers
About this document
Gifts Business Plan
This document was created by Les of Kadoo Weddings and Gifts using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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