Brooks Cleaning Limited 1 Page Business Plan
Overview
Brooks Cleaning Limited has a clear business objective to produce carpet & upholstery cleaning services. Many other services are also available. These services have been developed over the lsst 26 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Brooks Cleaning Limited has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as cleaning of all textiles (carpets & upholstery ) is a critical issue for our selected target market of all home & business owners.
The Value Proposition
Brooks Cleaning Limited is uniquely positioned to deliver value to Anyone. "Brooks Cleaning Limited will be able to keep your furnishings clean and as a result this could make them last longer. We can also sanitise them for your peace of mind.." In order to be deliver on this value proposition, we have over 26 years experience. Our staff have been extensively trained by one of the UK's leading Cleaning Franchise's. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the carpet & upholstery cleaning market. We consider our key competitors to be: Rainbow, Servicemaster, Chemdry & Shaw Cleaning. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Rainbow, Servicemaster, Chemdry, & Shaw's by offering a personal service tailored to suit each individual client. Green products are also available on request.
Key Strategies
Over the next 6 months our focus will be to create a positive marketing and sales strategy.This task will be undertaken in the context of our broader strategy to Expand production staff. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 125 domestic customers. Obtain 20 commercial customers. Take on staff.
About this document
Carpet & upholstery cleaning Business Plan
This document was created by Adrian of Brooks Cleaning Limited using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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