Choice Construction, Solar Sales division 1 Page Business Plan
Overview
Choice Construction, Solar Sales division has a clear business objective to promote Solar Energy, Solar Panels, Solar Systems, Energy Consulting products and services. These products and services have been developed over 5 Years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Choice Construction, Solar Sales division has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The delivery and implimentation of comprehensive solar energy sollutions for your home or business.. This is a critical issue for our selected target market of Home and business owners.
The Value Proposition
Choice Construction, Solar Sales division is uniquely positioned to deliver value to Home and business owners valley wide. Choice Construction, Solar Sales division will effectively cut your energy bill in half while increasing the value of your home and or business.." In order to effectively deliver on this value proposition, we maintain an overall commitment to excellence which has kept us thriving in various aspects of the energy business for over 20 years in Las Vegas.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Solar Energy, Solar Panels, Solar Systems, Energy Consulting market. We consider our key competitors to be: Solar City, and NV Energy. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Solar City, and NV Energy by being on the cutting edge of a broad array of energy sollutions. We are also a Las Vegas contractor who cares deeply about our own local eco system, carbon footprint, and environment. We believe in a green future for Southern Nevada..
Key Strategies
Over the next 6 months our focus will be to Create a Google, Bing, and Yahoo optimized interactive website focused on our customers needs, and to develope an overall online web presence to increase visibility and incoming sales calls, while performing outbound sales activities to promote our products and services to perspective customers.. This task will be undertaken in the context of our broader strategy to increase our brand awareness in Las Vegas and our surrounding areas. We will perform in home and in business estimates in attempts to close a high rate of sales opportunities, while retaining customers, continuing to build brand awareness and recognition, and to grow our referral based business through top quality work, and customer service.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch our services Valley wide, Impliment online and in person sales promotion, Become top ranked on Google, Bing, and Yahoo search engines, Obtain 150 new customers.
About this document
Solar Energy, Solar Panels, Solar Systems, Energy Consulting Business Plan
This document was created by John of Choice Construction, Solar Sales division using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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