Senior Care Concierge 1 Page Business Plan
Overview
Senior Care Concierge has a clear business objective to promote Personal Assistants to Seniors services. These services have been developed over 1 Day with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Senior Care Concierge has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to facilitate the assistance to seniors who cannot mobilize on their own and be that solution as well as assist them in essential tasks.. This is a critical issue for our selected target market of Seniors 65 and over.
The Value Proposition
Senior Care Concierge is uniquely positioned to deliver value to Seniors 65 and over. "Senior Care Concierge will Provide a physical service that delivers ability and mobility to customers every day." In order to be deliver on this value proposition, we Our unique, personal service delivers caring assistance from qualified individuals.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personal Assistants to Seniors market. We consider our key competitors to be: In house nursing services, Family members, Senior Transportation services. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with In house nursing services, Family members, Senior Transportation services by We offer custom personal assistance with day to day personal needs relating to managing a senior's ability to remain independent. We can organize their schedules, help pay their bills, take them to appointments that may not be covered by medical insurance and we will not just drop them off as a taxi driver might, instead we will follow up with each client and ensure that each is back home safely..
Key Strategies
Over the next 6 months our focus will be to Create a marketing plan to address key demographics identified.. This task will be undertaken in the context of our broader strategy to Create the company's mission statement and vision as well all marketing leaflets and business card materials. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch marketing materials and distribute them Purchase vehicle for transportation Obtain employment to cover start up costs
About this document
Personal Assistants to Seniors Business Plan
This document was created by Guillermo of Senior Care Concierge using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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