Dfy (do it for you) 1 Page Business Plan
Overview
Dfy (do it for you) has a clear business objective to develop Domestic and commercial maintenance services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Dfy (do it for you) has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Laziness and jobs customers don't like to do. This is a critical issue for our selected target market of Housing associations and privet landlords.
The Value Proposition
Dfy (do it for you) is uniquely positioned to deliver value to Housing associations and privet landlords. "Dfy (do it for you) will Providing a service that gives our customers satisfaction by doing jobs they hate or can't do taking away any worries and giving them piece of mind." In order to be deliver on this value proposition, We'll beat any other quotes for the same high standard that we deliver. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Domestic and commercial maintenance market. We consider our key competitors to be: My builder.com, chekatrade, and any other local businesses that are offering the same service. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with My builder.com, chekatrade, and any other local businesses that are offering the same service by No job to big or to small, aim to be the best and always beat or competitors on the price.
Key Strategies
Over the next 6 months our focus will be to Market my service, visit trade fairs and exhibitions to gain a customer base. This task will be undertaken in the context of our broader strategy to Expand my business and offer new services that are now available . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create a customer base Take on staff Expand nationwide
About this document
Domestic and commercial maintenance Business Plan
This document was created by Kellan of Dfy (do it for you) using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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