McConnolly Properties 1 Page Business Plan
Overview
McConnolly Properties has a clear business objective to develop, produce, promote and distribute Affordable Property services. These services will be developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
McConnolly Properties has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the current cost of living. This is a critical issue for our selected target market of First time buyers.
The Value Proposition
McConnolly Properties is uniquely positioned to deliver value to First time buyers. "McConnolly Properties will Provide affordable housing that delivers opportunity and prospect to customers who may or may not have been able to think about it previously." In order to be able to deliver on this value proposition, we will use our unique initiative and our want to strive in the current market to provide our services at the best standard and quality possible. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Affordable Properties market. We consider our key competitors to be: Bromford Living, Acorn Properties and other Major Esate Agents. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bromford Living, Acorn Properties and other Major Esate Agents as we have Management from Experienced property investors and the motivation to give new/existing buyers the chance to prove themselves with the opportunity of renting one of our properties.
Key Strategies
Over the next 6 months our focus will be to Invest in new properties that will catch the eyes of the current market, enabling us to create an opportunity for affordable living whilst creating a sustainable profit.
This task will be undertaken in the context of our broader strategy to Start exploring new areas of property, rather than just housing, such as retail space and storage spaces. This will expand the business and increase our profit and audience. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To Gain financial support that will kickstart the business. Buy Promising Properties that will attract Customers and Potential Clients.
About this document
Affordable Properties Business Plan
This document was created by Josh of McConnolly Properties using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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