Drift House 1 Page Business Plan

Private float sessions Business Plan

Drift House 1 Page Business Plan

Overview

Drift House has a clear business objective to provide private float sessions and products. These products and services have been developed with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Drift House has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problems as pain management, stress management and self exploration.. These are critical issues for our selected target market of Athletes, business people, students, mothers and mothers to be..

The Value Proposition

Drift House is uniquely positioned to deliver value to Athletes, business people, students, mothers and mothers to be.. "Drift House will Relieve pain, relieve stress, improve performance, and provide the perfect environment for self exploration.." In order to deliver on this value proposition, we will have the only float center in Syracuse NY and have state of the art self deprivation tanks to provide customers with the best experience possible.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Private float sessions market. We consider our key competitors to be: Body Mind Float center, Requiescent Float Center. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Body Mind Float center, Requiescent Float Center with our Syracuse NY location and state of the art sensory deprivation tanks..

Key Strategies

Over the next 6 months our focus will be to . This task will be undertaken in the context of our broader strategy to 12 months from now I will continue focusing on customer acquisition with a web site, social media marketing, tv commercials, special promotions, flyers and business cards to get the facility operating at its capacity. I will also hire an employee(s) to help with the daily tasks.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open Drift House, run at half of the daily capacity and run at daily the capacity.

About this document
Private float sessions Business Plan
This document was created by Jesse of Drift House using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.