Elmo's Rims & Tires 1 Page Business Plan

Sell and install rims and tires Business Plan

Elmo's Rims & Tires 1 Page Business Plan

Overview

Elmo's Rims & Tires has a clear business objective to develop, produce, promote and distribute Sell and install rims and tires products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Elmo's Rims & Tires has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as safety of our customers after poor installation, no customer waiting area and no restrooms, lack of experience, unprofessional customer service and poor quality products. This is a critical issue for our selected target market of General public.

The Value Proposition

Elmo's Rims & Tires is uniquely positioned to deliver value to General public. "Elmo's Rims & Tires will Provide a service that delivers The safety of our customers, improves their vehicle gas mileage, better road traction, comfortable luxury waiting area, professional and experienced services and high quality products resulting in satisfaction and enjoyment to our customers every day." In order to be deliver on this value proposition, We are unique in our customer service and convenient in providing the best rim and tire installation services in south Florida. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Sell and install rims and tires market. We consider our key competitors to be: LTW which provide installation of tires and rims but no comfort waiting area, no restrooms, no mobile service, language barrier, poor customer service, non updated machinery.
< br />Wtw sells and repairs rims and tires but have no mobile service, poor customer service and poor safety after installation and poor quality products described and mentioned from customers reviews. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with LTW by providing installation of tires and rims with a comfortable waiting area and restrooms for our customers, add mobile services, use high end updated machinery, bilingual operation, and guaranteed product satisfaction.
< br />Wtw sells and repairs rims and tires but we will surpass their business by providing mobile services, high end products, exceptional customer service and guaranteed vehicle safety after installation and repairs.

Key Strategies

Over the next 6 months our focus will be to Advertise in social media, radio and all local businesses and residences. Market business with mobile ads. This task will be undertaken in the context of our broader strategy to Expand to providing new products and services; installation of tints, alarm an sound systems, expand locations and add car wash. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 200 customers a month, Launch new services and the Expansion of our business with new locations

About this document
Sell and install rims and tires Business Plan
This document was created by Guillermo of Elmo's Rims & Tires using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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