Hefei Connect 1 Page Business Plan
Overview
Hefei Connect has a clear business objective to develop Media and advertisement platform services. These services have been developed over 2yeare with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Hefei Connect has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the ability to get more foreigners involved in Hefei communal life. This is a critical issue for our selected target market of Hefei Foreigners & Chinese foreign oriented companies
The Value Proposition
Hefei Connect is uniquely positioned to deliver value to Hefei Foreigners ."Hefei Connect will Ensure our users have easy access to daily services and offers." In order to be deliver on this value proposition, we We work on the ground to match needs with opportunities. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Media and advertisement platform market. We consider our key competitors to be: Other similar media companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other similar media companies by We are field oriented.We keep close contact with our members through regular activities and offers.
Key Strategies
Over the next 6 months our focus will be to Upgrade Hefeii Connect platforms. This task will be undertaken in the context of our broader strategy to Connect with more Chinese foreign oriented companies. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Keep our platforms upgraded constantly and proper managed Keep a dynamic and creative team members by providing them with great benefits and autonomy Stay in the field and make changes as per circumstances on the ground
About this document
Media and advertisement platform Business Plan
This document was created by Don Hills of Hefei Connect using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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