MOTOREX shpk 1 Page Business Plan
Overview
MOTOREX shpk has a clear business objective to develop, produce, promote and distribute lubricants&filters products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
MOTOREX shpk has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as best averange price/quality. This is a critical issue for our selected target market of construction, transport,industrial companies.
The Value Proposition
MOTOREX shpk is uniquely positioned to deliver value to construction, transport,industrial companies. "MOTOREX shpk will provide the best averange price/quality and specific info for each machinery." In order to be deliver on this value proposition, our sales team scan every day costomer needs and we react in time for solution. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the lubricants&filters market. We consider our key competitors to be: adinol, shell,
< br />kappa, valvoline, castrol. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with adinol, shell,
kappa, valvoline, castrol by offer the best price due( minimizing the costs of transport, products are 10% off because are eu origin and minimizing short term profit) .
Key Strategies
Over the next 6 months our focus will be to contract sale managers. This task will be undertaken in the context of our broader strategy to expand into a new lubricant mark ( repsol ). These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch new mark repsol ,obtain 50 potential customers ,hire 5 new professional sale managers
About this document
lubricants&filters Business Plan
This document was created by Fatjon of MOTOREX shpk using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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