Immaculawn 1 Page Business Plan
Overview
Immaculawn has a clear business objective to promote Complete lawn and garden care services. These services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Immaculawn has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Specialising in lawn care, solving all garden maintenance issues and landscaping services. This is a critical issue for our selected target market of General residential/business owners.
The Value Proposition
Immaculawn is uniquely positioned to deliver value to General residential/business owners. "Immaculawn will Expert advice on all lawn and garden maintenance and reliability." In order to be deliver on this value proposition, we With 12 years experience in horticulture and garden maintenance, with leadership skills and a hunger to succeed, we are the best and most reliable. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Complete lawn and garden care market. We consider our key competitors to be: Jims mowing, VIP garden care, Mowjos, etc.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jims mowing, VIP garden care, Mowjos, etc. by Trained by competitors Mowjos and Jims mowing, but ready to take it a step further than competitors with fresh legs, new ideas and muscle to back it all up.
Key Strategies
Over the next 6 months our focus will be to A complete turnover of all tools and equipment, advertise a lot and do plenty of leg work to develop a quality customer chain. This task will be undertaken in the context of our broader strategy to Expand into different areas and suburbs, turf the mediocre customers and promote the business name to acquire quality customers . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 20 customers (regular) Produce enough work to support myself ($1,000 a week) Obtain 100 customers/employ someone
About this document
Complete lawn and garden care Business Plan
This document was created by Trent of Immaculawn using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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