Jordan David Artistry 1 Page Business Plan

Makeup artistry services Business Plan

Jordan David Artistry 1 Page Business Plan

Overview

Jordan David Artistry has a clear business objective to promote makeup artistry services. These services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Jordan David Artistry has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for makeup expertise and application. This is a critical issue for our selected target market of Brides, Key makeup artists.

The Value Proposition

Jordan David Artistry is uniquely positioned to deliver value to Brides and Key makeup artists. "Jordan David Artistry is a master of technique and color theory, and a blast to be around!." In order to deliver on this, I know how to translate the overall desired feeling of the look through makeup. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the makeup artistry services market. We consider our key competitors to be: Artists with production experience. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Artists with industry experience by having worked on thousands of faces and been trained been several makeup artistry schools of thought, giving me a well rounded skill set for a variety of situations and environments.

Key Strategies

Over the next 6 months our focus will be, to build an impressive portfolio, website, and business cards while networking at industry events. We'll also grow our social media network, post services on Craigslist, thumbtack, model mayhem, and other websites, search industry gig websites and apply to relevant ads daily, making in person connections and following up on leads. Once a satisfactory portfolio is established, I'll be reaching out to artists directly to assist. This task will be undertaken in the context of our broader strategy to Join the union and work consistently on an ongoing project(tv show or personal celebrity).. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Have 12 worthy portfolio pictures with proper accompanying marketing basics.
Have work published.
Able to book 1 month of contracted business ahead of time.

About this document
Makeup artistry services Business Plan
This document was created by Jordan of Jordan David Artistry using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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