Yankari Times 1 Page Business Plan
Overview
Yankari Times has a clear business objective to develop an Online-based news media services centering on the North, particularly the North-East. These services have been developed over 3 months with a core focus on informing and educating our readers. We are out to promote developmental journalism and create an enabling environment for people to be able to interact, share opinions and proffer solutions to the many political, social and economic problems facing the North and Nigeria at large.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new service. Whilst our existing services have been useful for testing the readers problem, new services are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new services, the development of these new services and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Yankari Times has been created with a clear focus on the needs of our readers. Through a structured reader discovery process, we have validated the key reader problem as a need to create awareness and advocacy among the citizens in such a way that each and every stakeholder ranging from Government to Civil Societies, Corporate Bodies and individual will do their part diligently in attaining a true and sustainable development. This is a critical issue for our selected target audience of Nigerian Citizens.
The Value Proposition
Yankari Times is uniquely positioned to deliver value to Nigerian Citizens. "Yankari Times will Inform and educate our readers and keep them updated with news breaks. Promote developmental journalism and create an enabling environment for people to be able to interact, share opinions, and profer solutions to the many political, social and economic problems facing the North and Nigeria at large.." In order to deliver on this value proposition, we are exerting our major effort only on a certain region in Nigeria. More also, We relies on concerned and engaged citizens to deliver the latest in news and thoughtful articles and opinions out of the Northern states and Nigeria as whole. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Online-based news media market. We consider our key competitors to be: Sahara Reporters, Channel's TV, OAK TV, AIT, Premium Times, Daily Trust. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sahara Reporters, Channel's TV, OAK TV, AIT, Premium Times, Daily Trust by having greater interest and Penetration in just a certain region thereby providing a uniquely insightful quality contents that better communicate and relate to the people. More over, we can seek patnership with any of them where necessary.
Key Strategies
Over the next 6 months our focus will be to 1. Upgrade and Update our website.
< br />2. Crowd-Source Funds.
< br />3. Have regular corresdents/reporters.
< br />4. Maintain good journalism ethics and balance reportage.
< br />5. Appoint a Chief Operational Officer. This task will be undertaken in the context of our broader strategy to Start a TV channel "Yankari TV"
< br />. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: < br /> Get professionals to scale and manned our activities. < br /> Be the Channels TV of Northern Nigeria. < br /> Ensuring an informed society and enthroning good governance.
About this document
Online-based news media Business Plan
This document was created by Jamilu of Yankari Times using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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