Naomi Rose Bridal 1 Page Business Plan
Overview
Naomi Rose Bridal has a clear business objective to develop, produce, promote and distribute Bridal Jewelry products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Naomi Rose Bridal has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to accessorize a uniquely fashionable bride at a reasonable price point.. This is a critical issue for our selected target market of young brides who follow the latest trends.
The Value Proposition
Naomi Rose Bridal is uniquely positioned to deliver value to the trendiest of brides. Naomi Rose Bridal will Present and offer stunning jewelry to a bride, bringing an element of class and high fashion to her final look.." In order to be deliver on this value proposition, artistic direction will be provided by Danielle Milian and wi inspire brides at any budget to purchase our products. Daniel had an advantage of working in the Hollywood entertainment industry and vast knowledge in all things bridal and beauty aspects.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Bridal Jewelry market. We consider our key competitors to be: David's bridal
< br />Macy's
< br />. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with David's bridal
< br />Macy's
< br /> by Limited inventory for each piece means our jewelry remains unique and not run of the mill such as our competitors. We are also able to offer competitive prices for a more saught after product..
Key Strategies
Over the next 6 months our focus will be to Acquire sample products and order inventory for online store. Work with producers to acquire high quality products at lower rates in order to pass on the savings to customers. Create an artistic direction for the line that speaks to our customer base.. This task will be undertaken in the context of our broader strategy to Acquire enough revenue to create original designs with our producers. This will further establish our priority to be a unique and fashion forward line of Bridal Jewelry. Launch product on a larger scale through social media and marketing.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create online store and social presence Hire additional employees to maintain the growing needs of he business Obtain a vast amount of followers and customers gaining popularity in the bridal industry.
About this document
Bridal Jewelry Business Plan
This document was created by Danielle of Naomi Rose Bridal using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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