Mellow Design 1 Page Business Plan
Overview
Mellow Design has a clear business objective to develop, produce, promote and distribute Website design and visual communications products and services. These products and services have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Mellow Design has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to put small businesses on the Internet and help them to generate more sales and clients and expand to bigger businesses. This is a critical issue for our selected target market of Small businesses.
The Value Proposition
Mellow Design is uniquely positioned to deliver value to Small businesses. "Mellow Design will Provide a service that will help a client generate more sales and customers and expand to a bigger business." In order to be deliver on this value proposition, We provide everything our clients need to successfully market their business to their customers. We listen to their request, evaluate it and if fit, advice our clients on the best solution.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Website design and visual communications market. We consider our key competitors to be: Website design. Online marketing and visual communication designs.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Website design. Online marketing and visual communication designs. by We do creative and modern designs that everyone will fall In love with..
Key Strategies
Over the next 6 months our focus will be to Do online marketing. Target small businesses. Target schools, churches and artists. Print a stack of notices or posters about our business. Send emails to businesses that we regularly visit. Provide great services to existing customers. Getting in touch with people we already know. Getting links on works that we have worked on before. Using the Social media. Getting organized and delivering our orders on time. Keeping in touch with the clients. Introduce new graphic design services to our regular clients. Stay ahead of our competition.. This task will be undertaken in the context of our broader strategy to Expand to new services being online marketing(Google advertising,Facebook advertising,search engine optimization and content marketing ), web hosting, Branding and strategy( brand positioning, logo and identity systems, print and packaging),ecommerce design. Logo design, Business cards, letterhead,email signature and visual communication designs.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Design for large businesses, have printing machines for t-shirts, flyers and large format. Open a small business office
About this document
Website design and visual communications Business Plan
This document was created by Matimba of Mellow Design using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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