Midlothian in-house catering 1 Page Business Plan
Overview
Midlothian in-house catering has a clear business objective to develop, produce, promote and distribute a quality catering service throughout Edinburgh and the Lothians. The business has been developed over 1 month with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers we have. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process which will in turn provide a longer sustainability and regular profit.
The Customer
Midlothian in-house catering has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the lack of affordable affordable catering in this area. This is a critical issue for our selected target market of Party organisers and businesses.
The Value Proposition
Midlothian in-house catering is uniquely positioned to deliver value for money to Party organisers and businesses. "Midlothian in-house catering will Provide quality catering services for a variety of occasions at realistic prices." In order to be able to deliver on this value proposition, we guarantee the price we charge is accesable by people with all budgets. Too many companies charge a premium price for sub standard quality, not us!!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Quality catering service market. We consider our key competitors to be: Court caterers, Delilicious, Clan caterers and Cuneos. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Court caterers, Delilicious, Clan caterers and Cuneos by providing value for money. Our prices arent massively over inflated like our competitors.
Key Strategies
Over the next 6 months our focus will be to Gain new customers via social media adverising, Develop an informative website with contact information, Contact local businesses about corporate hospitality and board room catering and Flyer drop thousands of homes in the local area about our buffet services.
This task will be undertaken in the context of our broader strategy to Expand the company growth outside of Edinburgh and the Lothians, venturing into Glasgow, Strathclyde and the Scottish Borders. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch our fully stocked picnic hamper range for days out Obtain 100 regular office contracts Obtain a food truck for events
About this document
Quality catering service Business Plan
This document was created by David of Midlothian in-house catering using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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