SM 1 Page Business Plan
Overview
SM has a clear business objective to promote Compliance and certification products and services. These products and services have been developed over 180 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
SM has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Helps their business to be compliant to a regulatory standard. This is a critical issue for our selected target market of Small to medium sized businesses.
The Value Proposition
SM is uniquely positioned to deliver value to Small to medium sized businesses. "SM will Helps businesses to be protected by any potential litigation." In order to be deliver on this value proposition, we We are a global leader and no 1 provider of compliant services and certification. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Compliance and certification market. We consider our key competitors to be: BSI
< br />UKAS
< br />. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with BSI
< br />UKAS
< br /> by We have quality staff that can handle any problems.
Key Strategies
Over the next 6 months our focus will be to Drive a sales force to generate leads for BDMs to visit and close down into sales. This task will be undertaken in the context of our broader strategy to Increase call outs to 75 calls per day. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To achieve 75 calls per day To generate 10 leads per day To close down 80% of those leads
About this document
Compliance and certification Business Plan
This document was created by Martin of SM using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment