Statosphere 1 Page Business Plan
Overview
Statosphere has a clear business objective to develop, produce, promote and distribute mobile app products. These products have been developed over 3 weeks with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Our growth path is clearly oriented around the addition of a new product, the development of the new product and the subsequent marketing of it. It is understood that costs are usually associated with product development and marketing but this does not apply to Statosphere.
The Customer
Statosphere has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem of quickly acquiring statistics on hot topics for students' use in academic works. This is a critical issue for our selected target market of students.
The Value Proposition
Statosphere is uniquely positioned to deliver value to students. "Statosphere will provide a database of statistics and their sources on up-to-date topics, shortening the research process." In order to deliver on this value proposition, we update for relevant topics, maintaining a connection of stats, citations, and web links to emulate the entire research process. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the mobile app market. We consider our key competitors to be: Wikipedia, Google and mobile encyclopedias. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wikipedia, Google and mobile encyclopedias by creating a unique database with a user-friendly mobile user interface.
Key Strategies
Over the next 6 months our focus will be to hire employees. This task will be undertaken in the context of our broader goal to release the app and complete its first update in the App Store. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Release app, make app viral on Penn State campus, and achieve a revenue of 4 figures.
About this document
Mobile app Business Plan
This document was created by Wyatt of Statosphere using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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