The Globe Inn 1 Page Business Plan
Overview
The Globe Inn has a clear business objective to develop, produce, promote and distribute Alcohol, food, entertainment, sports products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
The Globe Inn has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as None. This is a critical issue for our selected target market of Sports fans music lovers.
The Value Proposition
The Globe Inn is uniquely positioned to deliver value to Sports fans music lovers. "The Globe Inn will Provide good food, live sports and live music in the evening.." In order to be deliver on this value proposition, we 4 TVs for sports. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Alcohol, food, entertainment, sports market. We consider our key competitors to be: Under the hammer, fusion bar and bistro, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Under the hammer, fusion bar and bistro, by We provide sports and live music.
Key Strategies
Over the next 6 months our focus will be to Promote live music and promote food sales as well as be the number 1 place to watch sports. This task will be undertaken in the context of our broader strategy to Explore new events and to keep it fresh.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Promote live music Improve food sales through sports Build profit through accommodation
About this document
Alcohol, food, entertainment, sports Business Plan
This document was created by Michael of The Globe Inn using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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