Thresholds-Kansas 1 Page Business Plan
Overview
Thresholds-Kansas has a clear business objective to develop, produce, promote and distribute Shipping Container Conversion products and services. These products and services have been recognized and developed over 18 months with a core focus on addressing the key customer base and associated opportunities.
The Business Objectives
As a key component of our start-up and growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable solutions to development milestones. Our key long term business objective is to recognize new product opportunities focusing on "off the grid" construction. Whilst existing products have been useful for testing the customer demands, new products are required to fully capitalize on tax incentives, unique financing and a growth path that is clearly oriented around the addition of exciting new "green" products. The development of these new products and the subsequent marketing of positive environmental solutions, will incur R&D and marketing cost that have been allowed for in our budget.
The Customer
Thresholds-Kansas has been created with a clear focus on the needs of our customers. Through a structured client discovery process, we have validated the key customer to be one that demands an affordable Housing/Facility Solutions, with our inherent unique built in future growth adaptations. This ongoing relationship with our client base is a critical issue for our selected target market of affordable off the grid solutions.
The Value Proposition
Thresholds-Kansas is uniquely positioned to deliver value to Affordable Housing Solutions. "Thresholds-Kansas will Provide Amazing Visual Examples to at least 100 target customers per week.." In order to deliver on this value proposition, we will rely on our proven experience in all social media formats to provide leads to inventory and sales!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Shipping Container Conversion market. We feel there isn't any competition with a better vision although there might be some in a stronger fiscal position.. Our understanding of these few competitors has been used to refine our strategy and value this proposition. We believe that we can compete effectively with a better vision, very low overhead, cutting edge visionaries and our experienced talent pool..
Key Strategies
Over the next 6 months our focus will be to develop a container acquisition and shipping team. This task will be undertaken with involvement of our Architectural Design, Engineering Team, Construction Material Acquisition and Sub-Contractors. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Container acquisition, affordable logistics and adequate sustainable operating cash flow.
About this document
Shipping Container Conversion Business Plan
This document was created by Paul of Thresholds-Kansas using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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