Trade 1 Page Business Plan

alarm tracker Business Plan

Trade 1 Page Business Plan

Overview

AMRA INNOVATIONS has a clear business objective to distribute anti-lost alarm trackers. These products have been developed over not yet with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

AMRA INNOVATIONS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to not lost anymore valuable items. This is a critical issue for our selected target market of vehicle owners.

The Value Proposition

AMRA INNOVATIONS is uniquely positioned to deliver value to vehicle owners. "You will be alerted in a realtime when your items are fareaway." In order to be deliver on this value proposition, we provide garantees levels and a magic mobile application to localize your items. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the alarm tracker market. We consider our key competitors to be: dhi. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with dhi by ensuring a better customer service.

Key Strategies

Over the next 6 months our focus will be to buy samples and present them as demos for potential clients. This task will be undertaken in the context of our broader strategy to convince clients and get their opinions about the product. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
- get at least 100 vehicle sellers;
- sell at least 1000000 trackers ;
- Ensure and improve a better customer service.

About this document
alarm tracker Business Plan
This document was created by Serigne of Trade using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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