Underwood Insurance Agency 1 Page Business Plan
Overview
Underwood Insurance Agency has a clear business objective to provide Insurance services to small businesses and individuals. These services have been developed over 150 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Underwood Insurance Agency has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer as providing added value to risk management needs. This is a critical issue for our selected target market of small businesses.
The Value Proposition
Underwood Insurance Agency is uniquely positioned to deliver value to Small businesses. "Underwood Insurance Agency will Provide additional consulting services and superior customer service." In order to be deliver on this value proposition, we offer superior experience in partnering with small businesses. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Insurance services market. We consider our key competitors to be: MBAH, Henriott, Mitchell Agency. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with MBAH, Henriott, Mitchell Agency by our partnership with ISU which overs a wide variety of markets and customized packages geared toward specific markets.
Key Strategies
Over the next 6 months our focus will be to develop our sales staff and develop relationships with existing clients. This task will be undertaken in the context of our broader strategy to hire and train additional producers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Enough profit to hire additional producers, Development of a personal lines department contributing to 25% of company revenue, and to begin the development of a life and health department.
About this document
Insurance services Business Plan
This document was created by Matthew of Underwood Insurance Agency using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment