Essentially Tricia 1 Page Business Plan
Overview
Essentially Tricia has a clear business objective to promote Essential Oils, and essential-oil-infused Nutritional Supplements, Personal Care and Household products. We have introduced these products to new members over the last four years with a core focus on addressing the key customer issues and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new members. Team building is the critical activity, and we are seeking to grow our team exponentially. We understand that growth leads to profitability, and that there is an effort associated with acquisition of new members. Our long term objective is to build a clear member acquisition process.
The Customer
Essentially Tricia has been created with a clear focus on the needs of our members. Through a structured discovery process, we have validated the key member issues as Health and Wealth. This is a critical issue for our selected target market of the 18-65 population.
The Value Proposition
Essentially Tricia is uniquely positioned to deliver value to Anyone. "Essentially Tricia can show you the way to better health and comfort at low cost with continuing residual income." In order to deliver on this value proposition, I take a personal hands-on interest in helping my team achieve their individual specific goals. This capability forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Essential Oils, Nutrition, Personal, Household market. However, our Seed to Seal guarantee has created the Gold Standard for essential oils since we revived them in the US in 1983.
Key Strategies
Over the next 6 months our focus will be to provide classes on various subjects. This task will be undertaken in the context of our broader strategy to Educate the public about the value of Young Living membership. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next two years are obtaining the ranks of Silver, Gold and Platinum in Young Living.
About this document
Essential Oils, Nutrition, Personal, Household Business Plan
This document was created by Tricia of Essentially Tricia using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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