Lissivan 1 Page Business Plan
Overview
Lissivan has a clear business objective to distribute Wedding chauffeur & Special Occassion's services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Lissivan has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as not enough vehicles for large parties of clients. This is a critical issue for our selected target market of Weddings.
The Value Proposition
Lissivan is uniquely positioned to deliver value to Weddings. "Lissivan will Provide a unique vintage stylish mode of transportation for clients in and around London." In order to deliver on this value proposition, we aim to provide 1 of the most sought after VW campervans in London. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Wedding chauffeur & Special Occassion's services market. We consider our key competitors to be other VW wedding chauffeur services however Lissivan has a unique advantage as the Lissivan vehicle is a rare unique VW samba Campervan (with sunroof), available in never seen before colours. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other competitors. Lissivan is passionate about beautiful VW campervans and will only deliver the best vehicles.
Key Strategies
Over the next 6 months our focus will be to attend wedding fairs and improve the vehicle. This task will be undertaken in the context of our broader strategy to acquire another vehicle. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create a unique VW campervan
Launch a new VW campervan Launch a VW photo booth campervan
About this document
Wedding chauffeur & Special Occassion's services Business Plan
This document was created by Alicia of Lissivan using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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