FF garments 1 Page Business Plan
Overview
FF garments has a clear business objective to develop, produce, promote and distribute Clothing. E.G t shirts, joggers, vests products. These products have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
FF garments has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as There are too many clothing company's already in the market. This is a critical issue for our selected target market of Stylish gentlemen and ladies.
The Value Proposition
FF garments is uniquely positioned to deliver value to Stylish gentlemen and ladies. "FF garments will FF Garments are a new brand which endorses the feel of a finely fitted piece of clothing too define a confident being, if you look good you fee good, too make people wake up and after showering, look forward to pulling on that t shirt that makes them fee 1 millions percent, inspire yourself too do more and we all know that if you feel good, your confidence is through the roof and life will feel all around better, this is no ordinary brand, this is fine, fitted clothing which will never make you look more or less than razor sharp." In order to be deliver on this value proposition, As a gentleman who appreciates a fine outfit, I spend hours each day anylising the latest shapes and styles of ideas and designs for gents clothing, i send links of ideas created by myself to business partners each morning mon-fri and each produced design is confirmed by myself and my partner. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothing. E.G t shirts, joggers, vests market. We consider our key competitors to be: Independent small clothing brands online stores. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Independent small clothing brands online stores by Eye for detail in sizing of men's clothing, clothes will be tried and tested before and design and production takes place, measuring what size is relevant for each gentleman .
Key Strategies
Over the next 6 months our focus will be to Create a sales website . This task will be undertaken in the context of our broader strategy to Expand to more complex products. E.G jackets, tracksuits. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create trial product Get 100 likes on photo Launch website
About this document
Clothing. E.G t shirts, joggers, vests Business Plan
This document was created by Steven of FF garments using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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