Furniture Express 1 Page Business Plan
Overview
Furniture Express has a clear business objective to develop, produce, promote and distribute affordable and presentably-used furniture including pick-up and delivery options. These products and services have been developed over 16 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to Keep growing revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Furniture Express has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the expensive products and services the larger corporations offer. This is a critical issue for our selected target market of Renters and Homeowners alike.
The Value Proposition
Furniture Express is uniquely positioned to deliver value to Renters and Homeowners. "Furniture Express will above all measures to satisfy your visit and make pick-up and delivery services smooth-sailing." In order to deliver on this value proposition, we are connected via our mobile app, always keep a variety of styles and brands, and are constantly scaning several sources for new clientele to grow our brand. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the used furniture market. We consider our key competitors to be: Habitat for Humanity Restore, Dealers, Goodwill, and Thrift Stores. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Habitat for Humanity Restore, Dealers, Goodwill, Thrift Stores, by scheduling quick pick-ups and allowing our customers to interact with the store in real-time.
Key Strategies
Over the next 6 months our focus will be to hire 3 employees, two of which will operate pick-ups and deliveries. This task will be undertaken in the context of our broader strategy to expand into a warehouse space. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Break $5k in revenue a week, lease out a larger inventory space, and open several stores.
About this document
Buy and sell furniture Business Plan
This document was created by David of Furniture Express using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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