Harry's titi 1 Page Business Plan
Overview
Harry's Titi has a clear business objective to distribute Carpool services. These services have been developed over one month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Harry's titi has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as My business is unknown. This is a critical issue for our selected target market of Kids between 6 and 13 years old.
The Value Proposition
Harry's titi is uniquely positioned to deliver value to Kids between 6 and 13 years old. "Harry's titi will give you a "safe ride home." In order to be deliver on this value proposition, "Our headquarters is positioned in a central area of our overall boundaries". This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Carpool market. We consider our key competitors to be: School busses. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with School busses by Unique more personalized service.
Key Strategies
Over the next 6 months our focus will be to Push sales. This task will be undertaken in the context of our broader strategy to Buy a new car. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Buy a brand new van Increase the number of customers to 5 Increase income from $200 to $1000 monthly
About this document
Carpool Business Plan
This document was created by Harry of Harry's titi using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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