Turners blinds 1 Page Business Plan
Overview
Turners blinds has a clear business objective to develop, produce, promote and distribute Domestic commercial window blinds products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Turners blinds has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for window coverings. This is a critical issue for our selected target market of Commercial offices domestic homes.
The Value Proposition
Turners blinds is uniquely positioned to deliver value to Commercial offices domestic homes. "Turners blinds will Provide window blinds to homes and businesses in an efficient tidy and reliable way and also offer outstanding customer service." In order to be deliver on this value proposition, we Fast turn around on orders and fast and efficient call backs on enquiries.after service care. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Domestic commercial window blinds market. We consider our key competitors to be: Hilary's blinds . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hilary's blinds by Quality products at reasonable prices.smaller business personal attention to detail and individual customers wants and needs .
Key Strategies
Over the next 6 months our focus will be to Distribute flyers,social media networking . This task will be undertaken in the context of our broader strategy to Push to work with and alongside other businesses in similar areas to achieve more sales . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Employ fitter New vehicle Business premises
About this document
Domestic commercial window blinds Business Plan
This document was created by Jon of Turners blinds using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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